Digital Strategy
Many of the most pressing issues facing publishers involve managing a transition to digital products, channels and marketing into existing print operations while minimizing the effect on their overall economics. For those publishers who are uncertain as to how to best participate in the digital revolution, Treadwell Media Group assists with a range of digital strategy, operations and implementation consulting services.
Some of the questions we've assisted clients answer include:
- How can the digital transition be managed while maintaining print output?
- How can new technologies including agile development, cloud, social and mobile be integrated into products and internal processes?
- Which new channels and tools are worth pursuing?
- How can speed-to-market and customer engagement be improved in new and existing products?
- How does one go about retooling the workforce in order to create engaging digital products from a classic print-centric organization?
- What role should agile development approaches play in product development and editorial processes? In platform development? In infrastructure technology?
- How can the current workforce best be engaged in creating innovative products, services and processes for the future?
- How should pricing of print and digital be handled across channels and geography?
- When should DRM be used? When shouldn't it?
- What advantages does XYZ (XML, HTML5, EPUB, responsive design, MarkLogic, NoSQL, etc.) technology offer in current processes and products? Should it be used? How can it be effectively integrated in the existing environment?
- What's the most effective way to implement custom publishing?
Some of our representative experiences include:
- Content readiness improvement
- Learning management system consolidation
- XML readiness assessment
- Digital business plan
- Standards body participation
- Standards development
- Small publisher ePublishing strategy
- Customer perception assessment
- Public domain ePublishing strategy
Whether you are concerned about what platforms, formats or channels to pursue, or how best to integrate eBooks and print-on-demand into your existing production process, the Treadwell Media Group team of eBook and traditional publishing experts can help you prepare for your company’s future.